Insurance that gets you

The challenge was to make health insurance feel like anything but a chore. We turned the brand on its head, taking Único into premium territory without the stiffness or corporate posturing.

We turned the classic doctor’s scribble into the idea of a “signature”, creating a visual system with flashes of fluorescent colour that gets straight to the point without overcomplicating things.

We stripped away the jargon and rigidity of the healthcare sector to create an identity with personality — human, confident and full of attitude. Because at Único, commitment isn’t imposed. It’s signed.