Repsol Emotional Loyalty

Client: ESTÁ PASANDO2025

CONTENT ARCHITECTURE
PRODUCT DESIGN
UX/UI

Repsol creative featuring a woman at a festival and the headline “When we bring our energy together, we enjoy more.”

Together with Está Pasando, we transformed Repsol.es’ benefits programme into a new digital loyalty ecosystem built around emotional connection.

Repsol benefits page featuring the Love the 90s Barcelona experience giveaway.

We brought our UX/UI and content architecture expertise to create a navigation experience that feels natural and inspiring.

Content architecture of Repsol’s loyalty ecosystem on a dark blue background.

We designed an immersive, intuitive interface that goes beyond transactions, connecting the brand’s energy with people’s everyday lives.

Repsol benefits interface featuring the headline “Connecting your energy has its rewards.”