The value is in the journey

Turning 20 didn’t call for a new website. It called for a new way to tell the story of everything iCapital had built along the way. So we turned its values into the digital experience itself.

The homepage is built around a simple idea: the journey. Inspired by Ithaca, we begin in mist, altitude and vertigo — much like those moments when the stakes are high and you have to choose a path. From there, the scrollytelling gradually clears the landscape, leading to a place of greater clarity, perspective and direction.

And to tell a 20-year story without going on and on, we turned to digital craftsmanship and meticulous attention to detail. Each page has its own way of moving, expressing itself and revealing itself.